Scarecrow Chipotle viral video

Scarecrow Chipotle viral video
Octubre 3, 2014 bonn

Chipotle Feeds Your Head (And Heart)

When was the last time restaurant marketing made you cry? Chipotle’s Scarecrow went viral last September when burrito fans took to its pro-sustainability message and straw-stuffed protagonist. The company is also getting attention for its comedy web series, Farmed and Dangerous, which debuted in February and spotlights issues in the agriculture industry. The campaigns’ pro-environment messages “benefit any restaurant company, not just Chipotle,” says Chipotle CMO Mark Crumpacker. The projects earned 13 Lion awards at this year’s Cannes advertising festival.

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