Chipotle Feeds Your Head (And Heart)
When was the last time restaurant marketing made you cry? Chipotle’s Scarecrow went viral last September when burrito fans took to its pro-sustainability message and straw-stuffed protagonist. The company is also getting attention for its comedy web series, Farmed and Dangerous, which debuted in February and spotlights issues in the agriculture industry. The campaigns’ pro-environment messages “benefit any restaurant company, not just Chipotle,” says Chipotle CMO Mark Crumpacker. The projects earned 13 Lion awards at this year’s Cannes advertising festival.